Levi's CEO: No need to wash your denim

Don't want to wash your jeans every so often? Levi's CEO, Chip Bergh, is your savior who is telling us not to wash our jeans.

Bergh confessed recently at Fortune's Brainstorm Green Conference that he doesn't wash his jeans and went on to say that the jeans he was wearing at the event hadn't been washed in a year. Levi's introduced their stone washed jeans, smoothed with rocks but no water, in the year 2011 so as to be environmental friendly and to save water.

Lala Textile's embroidered collection- Dahlia

Lala Textile introduced its new embroidered collection- Dahlia in stores across Pakistan. The collection features romantic aesthetic in sync with Pakistani 

The collection is priced between PKR 2500 to PKR 5000 and has been launched in eight different designs using fabrics such as lawn, chiffon and cotton.

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L’Oréal Paris Mall Animation 2014

On May 16, 2014 L'Oreal Paris held a press and guest meet up to celebrate its eighth Mall Animation. This time L'Oreal Paris has come up with four different Spring/Summer 2014 look; The Divine Romantic Look, The Ultra-Sensual Look, The Swinging Dancing Look and The Legendary Passionate Look.

L'Oreal Paris also introduced the New Extraordinaire Color Riche Lip Color available in 10 shades at the price of PKR 1900.