Levi's CEO: No need to wash your denim

Don't want to wash your jeans every so often? Levi's CEO, Chip Bergh, is your savior who is telling us not to wash our jeans.

Bergh confessed recently at Fortune's Brainstorm Green Conference that he doesn't wash his jeans and went on to say that the jeans he was wearing at the event hadn't been washed in a year. Levi's introduced their stone washed jeans, smoothed with rocks but no water, in the year 2011 so as to be environmental friendly and to save water.

Lala Textile's embroidered collection- Dahlia

Lala Textile introduced its new embroidered collection- Dahlia in stores across Pakistan. The collection features romantic aesthetic in sync with Pakistani 

The collection is priced between PKR 2500 to PKR 5000 and has been launched in eight different designs using fabrics such as lawn, chiffon and cotton.

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L’Oréal Paris Mall Animation 2014

On May 16, 2014 L'Oreal Paris held a press and guest meet up to celebrate its eighth Mall Animation. This time L'Oreal Paris has come up with four different Spring/Summer 2014 look; The Divine Romantic Look, The Ultra-Sensual Look, The Swinging Dancing Look and The Legendary Passionate Look.

L'Oreal Paris also introduced the New Extraordinaire Color Riche Lip Color available in 10 shades at the price of PKR 1900.

A morning by the sea...

Out of the things we Karachittes take for granted, the sea is probably one. While I am not someone who enjoys water, there is something about sunrise and sunset by the sea that is ethereal.

Google Business Group and P@sha's "Women on Web"- Introductory Session at IoBM

Google Business Group and P@SHA have joined hands to start a collaborative initiative called "Women on Web" (WoW) in Pakistan. To promote this program they have been visiting universities etc and have been creating awareness among women. Their focus seems more on female youth as they are more open to learning technology as opposed to women who have aged.

This introduction was given to us at the Entrepreneurship and Management Excelence Centre (EMEC), IoBM on March 13, 2014 by Jehan Ara of P@SHA accompanied by Google Business Group representatives.

Google Business Group and P@sha's "Women on Web"- Introductory Session at IoBM

Lala Textiles & Fashion Pakistan Council Host Lunch at Cafe Aylanto

Lala Textiles & Fashion Pakistan Council hosted lunch to celebrate the start of Fashion Pakistan Week at Cafe Aylanto in Karachi on Tuesday, February 18, 2014.

READ MORE AT LADIESFUND's BLOG;
http://ladiesfund.com/lala-textiles-fashion-pakistan-council-host-lunch-at-cafe-aylanto/

GenNext breakfast with CEO of Unilever Ehsan Malik

I was psyched when I got to know I'd be the event coordinator for GeneXt Breakfast with CEO of Unilever- Ehsan Malik. There were 20 seats on the breakfast table that were sold on first-come-first-served basis. The event was held on Tuesday, February 4, 2014. Being the organiser I got there early and was surprised when with the exception of 2-3 people all were present at the venue- Unilever Head office- by 8 am. Breakfast including sandwiches, tarts, fruit salad, orange juice, coffee and tea was served before the session started.

GenNext Breakfast with CEO of Unilever-Ehsan Malik

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